Once again the biggest night for the music industry is upon us. The 2018 Grammy awards are tomorrow night and based on nominations there are some clear frontrunners for the big categories. I’m expecting Kendrick and Jay-Z to pick up quite a few awards. The challenging category, however, is Best New Artist in which there is no clear frontrunner.
This year’s Best New Artist category is anybody’s game to win. A category full of acclaimed stars and potential hitmakers. For those of you who don’t know (and maybe you don’t care) the lineup consists of Julia Micheals, Alessia Cara, Khalid, SZA, and Lil Uzi Vert.
This award can mean big things for the winner. Generally a promise of a long and successful career in the music industry. Adele won the award in 2008 and has since received two Album of the Year awards. Meghan Trainor, Chance the Rapper and Sam Smith are some other recent recipients all of whom have had huge successes.
So let’s talk about this year. For me, I think the most deserving of the award would have to be Alessia. Many were shocked when she wasn’t nominated last year, given the critical success of her debut album Know It All. She had a killer 2017 which included three top 10 hits on the Billboard 100. She has a likable personality and is the only Canadian (Okay that last point isn’t that relevant but maybe I’m a little bias).
But, we can’t deny the critical success of SZA’s debut album ctrl which was raved about by almost all musical critics. Add in a couple of top 40 hits and her story of determination she could pull a lot of votes from the academy for the award. Side note, Love Galore is one of my favorite songs EVER.
Khalid also had an amazing year, his debut album American Teen charted in the top 10 on the Billboard 200 and created a handful of radio hits as well. He has the personality and charisma that the academy usually likes. As well as a few hit collabs with Logic, Alessia, and Marshmellow, he could also pull quite a few of the academy’s votes. If you don’t know every song on American Teen, you should.
Julia Micheals has been writing hit songs for artists for years. Her credits include songs for Justin Bieber, Selena Gomez, and Ed Sheeran. So she already has a lot of hits under her belt. Add in the success of her song Issues and she may be a standout.
We can’t forget about Lil Uzi either, his debut solo album Luv is Rage 2 went straight to number one on the Billboard 200. He was also featured on Bad and Boujee which hit the top of the Hot 100 last year. His debut single from Luv is Rage 2: XO Tour Lif3 also reached the Top 10 on the Billboard 100 and peaked at number seven.
At this point, any one of these artists could take this award, and they all very well deserve to. I’m still betting on Alessia to win this one, with my second choice being SZA. What about you guys? Do you agree with me? Who do you think deserves to win Best New Artist this year?